These two types of analysis are both valuable techniques that can be used in tandem to help your company increase visibility, better support strategy, and reach company goals.

By conducting both types of analyses, it ensures that your company has done a thorough evaluation of its internal and external environment to flush out all strategic factors that might impact performance. This also helps your leadership team clearly identify the people, processes, and technologies that align with strategic goals and facilitate better communication and decision-making. 

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