It’s time to redefine perfection the only way PÜR knows how… with a flawless, radiant-looking complexion! PÜR The Complexion Authority™ is breaking the walls of industry standards with the launch of its groundbreaking Longwear Foundation & Concealer. Expanding on their awe-inspiring Love Your Selfie™ line, the 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer leaves behind a weightless, medium-to-full coverage look in 100 universal shades that PÜR Beauties will totally adore! This dual-action foundation and concealer is formulated to give women and men of all races, ethnicities and skin types a chance to experience a flawless look in their own, unique shade. Customize your look with this evenly distributed range of surface colors and undertones that are specially designed to enhance your natural-born beauty.

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