When Juvia’s Place founder, Chichi Eburu, first began wearing makeup, one of her early makeup-buying experiences included being unable to find a foundation shade that perfectly matched her deep skin tone. She knew then that one day she would have to create a cosmetics line that truly focused on inclusivity, providing products that look great on the lightest of skin to the darkest of skin.

View Natassia Nyholm’s article as it’s published on Source link