It comes as no surprise to hear that CRM is a primary factor in managing projects, but just how should these areas interrelate to achieve optimal client satisfaction?
In most companies, individual departments or teams believe they hold the key to understanding customer needs more than other areas of the business. But the reality is that different departments simply have a different view into customer expectations and none has an all-encompassing view.
View Moira Alexander’s article as it’s published on Source link