What gives your company its competitive advantage? Here are some of the considerations and risk factors companies like yours need to weigh to establish a sustainable competitive advantage.

“Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. These require sophisticated, sustainability-based management. Yet, executives are often reluctant to place sustainability core to their company’s business strategy in the mistaken belief that the costs outweigh the benefits. On the contrary, academic research and business experience point to quite the opposite,” according to the article “The Comprehensive Business Case for Sustainability”, in the Harvard Business Review, by Tensie Whelan and Carly Fink.


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