Customer loyalty can seem elusive at times, going from fleeting to in abundance. There are multiple factors that impact a customer’s decision to remain loyal, especially within the services industry. Here are just a few of these factors and ways to improve customer loyalty.

What does customer loyalty mean?

Customer loyalty is defined as the “attitudinal and behavioral tendency to favor one brand over all others, whether due to satisfaction with the product or service, its convenience or performance, or simply familiarity and comfort with the brand.” This said customer loyalty is the ultimate “win” for any business.

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